Areas of cooperation/Common way to reach a goal
I provide external marketing services focused on brand/business equity increase. These services cover complete marketing solutions - ranging from the creation of a marketing strategy/plan and the project proposal to the implementation and evaluation of the given activities.
Brand equity building - areas of our cooperation
The Alpha and Omega of your success lie in how customers view your brand name and its equity, and this is a possible starting point for our co-operation, after defining your demands to identify your consumer’s needs - Consumer Insight, together with market analysis.
Further, I also offer support in the area of strategic brand building and planning (positioning, architecture, vision and brand identity), development of new brands/products, followed by marketing strategy implementation:
- preparation, execution and evaluation of advertising campaigns including creation and development of graphic layouts, POS materials and websites…
- designing an effective media mix that will achieve the highest possible impact (effective reach) and effectiveness within the given budget
- co-ordination of agencies
Furthermore , I pay extra attention to communication inside the company, namely with the sales team: marketing activities have to be comprehensively communicated to the team in order to motivate them and convince them of the necessity of a marketing plan.
For long-term and successful brand building, it is necessary to constantly come up with new ideas, themes that will catch the customer’s interest, but are also in line with the principle of continuity and consistency – it means preserving basic characteristics of a brand above all in communication. A precondition for mastering this apparent contradiction is a stable mutually cooperating team which naturally always needs new inspiring impulses, an independent view from outside, help with some activities to make time and energy for the basics, for education...
And in so doing I will be your partner.
Forms of our cooperation
Based on your current situation and needs, our cooperation might take one of the following forms:
- one-off consultations
- cooperation on a given project
- long-term and continuous cooperation